Nilufar Ahmed, Swansea University
In the classic festive film Miracle on 34th Street, character Kris Kringle declares that “Christmas isn’t just a day, it’s a state of mind”. If this is true, then it would appear that, for many in the UK, the current state of mind seems to be one that is laden with xenophobic tones.
Tesco recently released its Christmas advert showing families up and down the land coming together for Christmas. However, rather than taking inspiration from the supermarket giant’s “Everyone’s welcome” slogan, some viewers took it upon themselves to voraciously complain about a scene which shows a Muslim get-together on Christmas day.
